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insidefy

Platform

One platform to sell and operate every part of the event.

From storefront to reporting, Insidefy brings tickets, accommodation, transport, experiences and packages into a single commerce and operations system designed for high-demand launches.

Nova Bay Festival 2027
Live
Orders today3,412
In queue1,284
Held in checkout216
Sales per hourLaunch window 10:00–14:00
Peak 10:20
Inventory
  • Weekend Pass412 left
  • Hotel Marina · Double12 left
  • Airport shuttle88 seats

What you can sell

Every product in one catalogue.

Sell each product on its own or combine them into packages with their own pricing, rules and inventory.

  • Festival tickets

    Tiers, allocations and add-ons.

  • Hotels

    Room types, occupancy rules and per-person or per-room pricing.

  • Travel packages

    Accommodation, tickets and transport sold as one item.

  • Flights

    Flight components inside bundles or on their own.

  • Buses and shuttles

    Routes, departures and seat allocations.

  • Experiences

    Tours, sessions, hospitality and upgrades.

  • Custom bundles

    Any combination, with its own rules and inventory.

End to end

Built for the whole journey, not only the sale.

Each stage hands clean data to the next, so the storefront, the checkout and the operations team always see the same inventory, the same customer and the same order.

  1. 01

    Discovery

    Branded storefronts in each market and language.

  2. 02

    Booking

    Packages, rooms, seats and add-ons with live availability.

  3. 03

    Checkout

    Temporary reservations, verification, PIX and cards.

  4. 04

    Fulfilment

    Tickets and vouchers delivered and tracked.

  5. 05

    Operations

    Orders, customers and inventory managed centrally.

  6. 06

    Reporting

    Reports and exports for finance, partners and suppliers.

Capabilities

What the platform does, in detail.

Capabilities are configurable per tenant and per event, so a festival, an official travel partner and a hotel group can run different sales flows on the same platform.

Storefronts and branding

Customer-facing sales channels that look and feel like your brand or your partner's brand.

  • White-label, multi-tenant storefronts
  • Custom domains and branding for each event or partner
  • Multilingual storefronts with the payment methods of each market
  • Storefronts for organizers, official travel partners and authorized sellers

Catalogue and packages

Products from different suppliers modelled as one catalogue, sold alone or bundled.

  • Tickets, hotels, flights, buses, shuttles and experiences
  • Packages combining accommodation, tickets, transport and experiences
  • Hotel and room occupancy configuration
  • Per-person and per-room pricing, add-ons and upgrades

Inventory and availability

One source of truth for what is left, whatever channel or package it is sold through.

  • Shared and linked inventory across products and packages
  • Real-time availability on every storefront
  • Temporary reservations while customers complete checkout
  • Inventory you control across partners and sellers

High-demand launches

Designed for the moment thousands of customers try to buy limited inventory at the same time.

  • Virtual queue integration for sales launches
  • Inventory locking during checkout
  • Designed to prevent overbooking and overselling
  • Sales windows and presales

Checkout and payments

A checkout built to convert under load and to screen abuse without slowing genuine buyers.

  • PIX and credit-card payments through our payment partner IUGU
  • Instalment payments where eligible
  • OTP customer verification
  • Fraud screening in the payment flow

Customers and operations

Everything the team needs after the sale, in the same system as the catalogue and inventory.

  • Customer and order management
  • Fulfilment of tickets and package components
  • Operational dashboards across events, partners and channels
  • Every ticket, room and seat attached to a purchase

Integrations and reporting

Connect the systems you already run and keep every stakeholder on the same numbers.

  • Partner integrations and APIs
  • Webhooks for order and payment events
  • Reports and spreadsheet exports
  • Custom integrations for suppliers, CRM and BI tools
See all integrations

Configuration and feature flags

Run different sales flows per event without maintaining different platforms.

  • Configurable feature flags per tenant and per event
  • Event-specific sales flows and checkout steps
  • Payment methods and languages per market
  • Separate tenants for organizers, partners and sellers

Launch day

How a high-demand launch runs on Insidefy.

A launch is prepared, protected and reconciled on the same platform, so the team is not switching tools while the sale is live.

  1. 01 · Before

    Configure

    Load inventory, model packages and occupancy, set sales windows, payment methods and feature flags for the event.

  2. 02 · During

    Admit and protect

    The virtual queue admits customers at a sustainable pace. Inventory is reserved at checkout, verified customers pay by PIX or card, and locks help prevent overselling.

  3. 03 · After

    Fulfil and report

    Tickets and vouchers are delivered, and finance, partners and suppliers receive reports and exports from one source.

What a launch protects

From queue to confirmation, every step is protected.

This is the journey a customer and an operations team go through during a launch on Insidefy. The outcome at each step matters more than the technology behind it.

  1. Orderly access

    Customers enter through the virtual queue instead of overloading the store.

    Customer
  2. Accurate availability

    Storefronts show live availability from the shared inventory.

    Platform
  3. Temporary reservation

    Starting checkout reserves the items for a limited time.

    Customer
  4. Shared inventory across packages

    A room or seat inside a package and the same item sold alone draw from one protected allocation.

    Platform
  5. Payment creation

    A PIX, card or eligible instalment payment is created through the payment partner.

    Customer
  6. Fraud and customer verification

    Screening and OTP verification run inside the flow.

    Platform
  7. Order confirmation

    The order is confirmed and tickets and vouchers are issued.

    Customer
  8. Operational visibility

    Operators follow queue, checkouts, payments and inventory as the launch runs.

    Operator
  9. Payment-webhook processing

    Payment confirmations from the provider update orders automatically.

    Platform
  10. Inventory release

    When a checkout expires, its reservation returns to the shared inventory.

    Platform

Security and reliability

Reliability, protection and control, without the fine print.

How Insidefy approaches reliability under launch demand, inventory protection and the careful handling of customer and partner data.

  • High-demand reliability

    Designed to remain reliable under intense launch demand, with queueing that admits customers at a sustainable pace.

  • Inventory protection

    Temporary reservations and inventory locking help preserve availability during checkout and are designed to prevent overbooking.

  • Customer verification

    OTP verification helps confirm that a buyer is a real person before payment.

  • Fraud screening

    Payment attempts are screened in the flow to help reduce fraudulent and abusive purchases.

  • Monitoring and operational visibility

    Launches are monitored as they run, so operators see queue, checkout, payment and inventory activity in one place.

  • Data-protection principles

    Access to customer and partner data is limited to the people and systems that need it, data is encrypted in transit, and logs are kept free of personal details.

  • Controlled feature rollout

    Feature flags let capabilities be enabled per tenant or per event and rolled out gradually.

  • Event-specific configuration

    Sales windows, payment methods, languages and checkout steps are configured per event rather than changed in code.

Insidefy does not publish certifications, uptime figures or audit results it has not obtained. Ask us about the controls relevant to your organisation.

Next step

Planning a launch where demand will outpace inventory?

Tell us about your event, your partners and your sales calendar. We will walk you through how Insidefy fits and what a launch on the platform looks like.