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insidefy

Event commerce platform

Commerce infrastructure for unforgettable events.

Sell tickets, travel, accommodation and experiences through one platform built for high-demand event launches. Organizers, official travel partners and authorized sellers get white-label storefronts, protected shared inventory and a checkout designed to hold when thousands arrive at once.

  • Virtual queue and inventory locking for high-demand launches
  • Tickets, hotels, transport and experiences in one package
  • White-label storefronts in every market and language
Nova Bay Festival 2027
Live
Orders today3,412
In queue1,284
Held in checkout216
Sales per hourLaunch window 10:00–14:00
Peak 10:20
Inventory
  • Weekend Pass412 left
  • Hotel Marina · Double12 left
  • Airport shuttle88 seats
Nova Bay Festival
Weekend Pass + Hotel Marina3 nights · Double room · Airport shuttle
12 packages left
  • 2 × Weekend Pass
  • Hotel Marina · 3 nights
  • Return shuttle
from$1,240per person
Book package
Held for you · 09:42

Who it serves

Built for the businesses behind event travel and ticketing.

  • Festival and event organizers

    Sell tickets and official travel from one catalogue, under your brand, through a launch built for peak demand.

  • Official travel partners

    Run packages that combine tickets, hotels, flights and transfers from several suppliers, with inventory that stays consistent.

  • Hotels and destination partners

    Offer rooms inside official packages and on your own storefront, from the same protected allocation.

  • Inventory-limited package operators

    Model complex bundles, control availability centrally and reconcile with every partner from one back office.

Why Insidefy

Built around the realities of event commerce.

Launches that sell out in minutes, packages assembled from several suppliers, teams working across brands and languages: every part of the platform exists because of them.

  • Peak demand, handled

    Virtual queue integration, temporary reservations and inventory locking keep launches orderly when thousands of customers arrive at once.

  • Designed to prevent overbooking

    Shared and linked inventory is designed so a hotel room, a ticket allocation or a shuttle seat is not sold twice, alone or inside a package.

  • One catalogue, many suppliers

    Combine products from hotels, transport operators and experience providers into bundles bought in a single checkout.

  • Central control, local presence

    Run every brand, market and sales flow from one back office while each storefront keeps its own domain, identity and language.

  • Virtual queue
  • Inventory locking
  • Overbooking protection
  • PIX & credit card
  • Instalments
  • OTP verification
  • Fraud screening
  • Multilingual storefronts
  • Custom domains
  • Spreadsheet exports
  • Partner APIs
  • Feature flags

Evidence

Proven under real launch pressure.

Insidefy is not a concept. It has run real, high-demand event-travel sales in which thousands of customers competed for limited inventory.

Insidefy has powered multimillion-real event-travel sales for a major international festival, handling intense launch demand while protecting limited inventory across tickets, hotels and packages.
Reference customerA major international festival

What those launches involved

  • Thousands of customers arriving at the same moment
  • Multimillion-real sales windows
  • Packages combining festival access, hotels and transportation
  • Limited inventory shared across products and packages
  • Inventory protection throughout checkout
  • Operational monitoring from queue to confirmation
How Insidefy was built
Launch monitor
Live
Admitted from queue12,480
Checkouts in progress216
Orders confirmed3,412
Reservations released388
Launch timelineInventory protected
  1. 10:00Sales window opened · queue admitting
  2. 10:20Peak checkout load · reservations holding
  3. 10:41Hotel Marina · Double: 12 left across packages
  4. 11:05Payment webhooks processed · orders confirmed
  • ThousandsSimultaneous customers
  • Multimillion-realSales volume
  • Tickets, hotels, transportProducts in one flow
  • Limited and sharedInventory

Customer names and exact figures are published only with written approval.

Product ecosystem

One platform from discovery to reporting.

Insidefy covers the whole sales journey, so your team is not stitching together a ticketing tool, a booking engine and a spreadsheet before launch.

  • Storefront

    White-label storefronts with custom domains, branding and languages for each event, partner or seller.

  • Checkout

    Protected checkout with inventory locking, PIX and credit cards, eligible instalments and customer verification.

  • Inventory

    Shared and linked inventory with real-time availability across tickets, rooms, seats and packages.

  • Operations

    Customer and order management, fulfilment and operational dashboards for the teams running the event.

  • Integrations

    Payment, queue, fraud, supplier and partner systems connected into one event-commerce flow.

  • Reporting

    Reports and spreadsheet exports so finance, partners and organizers work from the same numbers.

Packages

Tickets, rooms, transfers and experiences in one purchase.

Model the packages your customers actually want: a weekend pass, three hotel nights, an airport shuttle and a sunset boat session, priced per person and sold as one item.

  • Hotel and room occupancy

    Configure room types, occupancy rules and per-person or per-room pricing, and let customers choose how they share a room.

  • Shared inventory

    A room sold inside a package and a room sold on its own draw from the same protected allocation.

  • Custom bundles

    Combine tickets, accommodation, transport and experiences from different suppliers, each with its own rules and inventory.

  • Event-specific sales flows

    Feature flags switch pricing tiers, add-ons and flows per event without touching your storefront.

Package builder
Live
  • Weekend Pass2 × General admission
    Shared · 412 left
  • Hotel MarinaDouble room · 3 nights
    Linked · 12 left
  • Airport shuttleReturn · 2 seats
    Shared · 88 seats
  • Sunset boat sessionExperience · 2 guests
    20 left
Room 1 · Double
Per person$1,240Total$2,480
Publish package

Multi-brand & multilingual

Every partner gets a storefront. You keep one back office.

Insidefy is multi-tenant by design: one storefront for the festival, another for the official travel partner, another for a hotel group, each with its own domain, branding, languages and catalogue, all managed centrally.

  • Custom domains and branding

    Each storefront runs on its own domain with its own logo, colours and typography.

  • Multilingual by default

    Serve storefronts and checkout in the languages your customers speak, with the payment methods available in each market.

  • Authorized sellers

    Give official travel partners and authorized sellers their own storefront, selling from inventory you control.

Nova Bay Festival
Organizer storefront
Weekend packagefrom $1,240
tickets.novabay.exampleCustom domain
Sierra Travel
Official travel partner
Weekend packagefrom $1,240
novabay.sierratravel.exampleCustom domain
Marina Hotels
Hospitality partner
Weekend packagefrom $1,240
stay.marinahotels.exampleCustom domain

Operations

Run sales and operations from one place.

Order management, customer service, fulfilment and reporting live in the same back office as your catalogue and inventory, so teams work with live data rather than exports of exports.

  • Customer and order management

    Find orders and customers, and see every ticket, room and seat attached to a purchase.

  • Operational dashboards

    Follow sales, inventory and fulfilment in real time across events, partners and channels.

  • Reports and exports

    Reports and spreadsheet exports for finance, partners and suppliers whenever they need them.

  • Configurable by event

    Turn capabilities on per tenant or per event: payment methods, queue, add-ons and sales windows.

Orders
Live
OrderCustomerPackageStatusTotal
INS-48213Marina CostaWeekend + Hotel MarinaPaid · PIX$2,480
INS-48214Diego ÁlvarezWeekend Pass ×1Pending · PIX$390
INS-48209Lena FischerVIP + ShuttleFulfilled$1,120
INS-48197Tomás RibeiroWeekend Pass ×2Refunded$780
INS-48221Aiko TanakaHotel Marina · DoublePaid · Card 3×$960

High-demand launches

Built to hold when the sale opens.

A launch for a sought-after event is a stress test. Insidefy is designed to remain reliable at the moment thousands of customers try to buy limited inventory at once.

  • Virtual queue integration

    Customers enter an orderly queue instead of overloading the store, admitted at the pace your inventory and payment flows can handle.

  • Temporary reservations

    Inventory is reserved when checkout starts and released automatically if it expires, which helps keep availability accurate.

  • Protected checkout

    Inventory locking, fraud screening and OTP verification help prevent overselling and abusive purchases without slowing genuine buyers.

See how a launch runs on Insidefy
Sales launch
Live
You are in the queue
Your position1,284
Estimated wait4 min
Queue progress

Keep this page open. Your place is saved.

Checkout
09:42

Weekend Pass ×2 · Hotel Marina · 3 nights

Inventory held for you09:42
PIX · instant confirmation$2,480
Overbooking protection active

Partners & integrations

Works with the systems and partners behind your operation.

Insidefy connects payment, queueing, fraud, identity, supplier, reporting and partner systems into one event-commerce flow, so a launch is not held together by manual hand-offs.

Explore all integrations
  • Available

    Payments

    Credit cards from customers around the world, PIX and eligible instalments through our payment partner IUGU, integrated into the protected checkout.

    Payment partnerIUGU
  • Available

    Virtual queue

    Orderly access for high-demand launches through virtual-queue integration.

    Technology integration
  • Available

    Fraud and identity

    Fraud screening and OTP customer verification inside the checkout flow.

    Technology integration
  • Custom integration

    Hotels and inventory

    Hotel, transport and supplier systems connected as custom integrations around protected shared inventory.

    Custom integration
  • Custom integration

    CRM and communications

    Order and customer data delivered to CRM and communication tools through exports, partner APIs and custom integrations.

    Custom integration
  • Available

    Reporting and partner APIs

    Reports, spreadsheet exports, webhooks and partner APIs for organizers, suppliers and finance teams.

    Technology integration
IUGUPayment partner
Available

Payments for local and international customers

Accept credit cards from customers around the world, PIX and eligible instalment payments through our payment partner IUGU, integrated directly into Insidefy's protected checkout.

Instalment eligibility and some payment methods depend on the market and the customer's card. Other payment providers can be connected as custom integrations.

Four kinds of relationship, named clearly

Customers
Organizers and travel partners selling on Insidefy. Named publicly only with their approval.
Strategic and operational partners
Companies that work alongside Insidefy around launches, such as our payment partner.
Technology integrations
Systems connected into the sales flow: queueing, fraud screening, verification, APIs and exports.
Infrastructure providers
The hosting and platform services Insidefy runs on. Not listed publicly.

Next step

Planning a launch where demand will outpace inventory?

Tell us about your event, your partners and your sales calendar. We will walk you through how Insidefy fits and what a launch on the platform looks like.